What are they?

Recall posters provide continuous, public notice to consumers, informing them of product recalls at retail store points of purchase or other public locations.

 

Should Include:

  • An alert headline in red text with the words: “Recall Notice,” “Recall,” “Safety Notice,” “Important Safety Notice,” or “Safety Recall Notice”
  • Prominently place a color photo near the top of the poster.
  • The manufacturer’s name, recalling firm (if different from manufacturer), brand, and model number.
  • A font size that is easy to read.
  • Paper measuring 11 x 17 inches, but no less than 8.5 x 11 inches. The background should contrast with the lettering.
  • The hazard in clear and concise language.
  • Toll‐free number for the consumers to call to obtain additional information about the recall.
  • A “Post until          ” date, which is not less than 120 days from the date the recall is announced.
  • The Firm’s website.
  • The statement: “This recall is being conducted in cooperation with the U.S. Consumer  Product  Safety Commission,” or “The Consumer Product Safety Commission will monitor the effectiveness of this recall.”

 

 

 

Tips:

  • Use a tear‐away. Pads of paper attached to the poster with recall information for a consumer to take home.
  • Post at the cash register, bulletin board, entrance to the retail location or other high‐traffic areas.
  • Keep it simple, make it plain. Less is more when drafting the language for a recall poster.