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Commissioner Trumka Highlights Innovative Messaging Tool to Remind Consumers of Button-Battery Hazards with Apple Airtags

Commissioner Trumka Highlights Innovative Messaging Tool to Remind Consumers of Button-Battery Hazards with Apple Airtags

January 02, 2025

Today, the Consumer Product Safety Commission announced that to bring Apple Airtags into compliance with the law, consumers will now receive a warning on their mobile phone about the dangers of button and coin cell batteries each time they are prompted to change their AirTag battery.  This is an innovative tool that reminds consumers about a serious hazard at exactly the time they need to hear it, and in a way that they will notice. This type of safety messaging to consumers is an excellent means of keeping people safe and aware. Reese’s Law, passed in honor of Reese Hamsmith, makes it CPSC’s duty to “protect children and other consumers against hazards associated with the accidental ingestion of button cell or coin batteries.”  We need to keep finding innovative ways to fulfill that duty, like we did today.[1]

 

Faithfully,

 

Commissioner Richard L. Trumka Jr.

 


[1] (Reese’s Law) 117 P.L. 171; 2022 Enacted H.R. 5313; 117 Enacted H.R. 5313; 136 Stat. 2094.

 

*The views expressed in this statement are solely the views of Commissioner Trumka and do not necessarily reflect the views of the Commission.

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