A conversation has been sparked this week that is long overdue. The child safety ad that aired during the Super Bowl has a central message we should all agree upon: nothing is more important than protecting our children. The fact that preventable injuries are still the leading cause of childhood deaths in the U.S. should motivate manufacturers of products and the parents who use them to do far more to protect children. Children drownings, window blind strangulations, TV or furniture tip-over tragedies, and household chemical poisonings happen far too often in our homes, but need not. The scenes shown in the ad are real and they are preventable. We at the U.S. Consumer Product Safety Commission see this as a moment to focus on the ad's message and take the necessary and simple steps for child safety. Even if one child is saved, because the ad led a manufacturer to make its products safer or prompted a family to install cabinet locks and cordless window blinds, anchor their TV and furniture, and sign their child up for swim lessons—then it will all have been worth it.
Elliot F. Kaye