Kellogg Company Recalls Bunny Rabbit Because Of Potential Choking Hazards



March 22, 1991

(301) 504-7908

Release # 91-056


Kellogg Company Recalls Bunny Rabbit Because Of Potential Choking Hazards

WASHINGTON, DC -- Kellogg Company of Battle Creek, Michigan is voluntarily recalling 15,576 plush bunnies that were individually given to consumers on Thursday, March 14, and Friday, March 15, 1991, at a very limited number of grocery stores located in 33 states and Puerto Rico.

Several bunnies have been found with broken eyes and noses which pose a potential choking hazard for young children. The bunnies were given out as part of a special in-store promotion. The stuffed bunnies are approximately 13" tall and are white with pink ears, feet, and nose. A tag attached to the back has the name, "Kellogg's".

Kellogg indicated that they are recalling the bunnies because of a manufacturing defect and that they are committed to delivering high quality premiums to their consumers.

The U.S. Consumer Product Safety Commission (CPSC) learned of this problem through a report by Kellogg Company.

Consumers who were given one of these bunnies are urged to take them away from young children immediately and call Kellogg Company (in the United States 1-800-468-9004 and in Puerto Rico 1-800-848-4589) for instructions on returning the bunny postage paid and receiving an alternative plush toy.

The 33 states are Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Washington, Wisconsin, and Wyoming.

The CPSC's mission is to protect the public from unreasonable risks of injury and death associated with consumer products. The CPSC is the Federal agency responsible for consumer product safety. Some 15,000 different types of products fall within the Commission's jurisdiction and each year these products are involved in an estimated 30 million injuries and 22,000 deaths.