Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Recall date: November 10, 2010
Recall number: 11-034
  • Picture of side of recalled toy

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    Picture of side of recalled toy

  • Picture of back of recalled toy

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    Picture of back of recalled toy

Recall Summary

Name of product:

Horse-on-a-Stick Toys


The reins on horse-on-a-stick toy’s bridle are long enough to form a loop around a child’s head and neck, posing a strangulation hazard to young children.

Consumer Contact:

For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm’s website at

Report an Incident Involving this Product

Recall Details


About 8,800


This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse’s ears are embroidered with the words “PRESS HERE” in red. The horse makes neighing and galloping sounds when the ears are pressed.


CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy’s mother freed him without injury.


Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

Sold at

Love’s Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.


Big Ideas Marketing, of Owings Mills, Md.

Manufactured in


  • Picture of side of recalled toy

  • Picture of back of recalled toy