|FOR IMMEDIATE RELEASE
November 10, 2010
|Firm's Recall Hotline: (888) 908-8697
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908
Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.
Name of Product: Horse-on-a-Stick Toys
Units: About 8,800
Importer: Big Ideas Marketing, of Owings Mills, Md.
Hazard: The reins on horse-on-a-stick toy’s bridle are long enough to form a loop around a child’s head and neck, posing a strangulation hazard to young children.
Incidents/Injuries: CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy’s mother freed him without injury.
Description: This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse’s ears are embroidered with the words “PRESS HERE” in red. The horse makes neighing and galloping sounds when the ears are pressed.
Sold at: Love’s Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
Manufactured in: China
Remedy: Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
Consumer Contact: For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm’s website at www.bigideasmarketing.com
The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death associated with the use of
thousands of types of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the
nation more than $1 trillion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical or
mechanical hazard. CPSC's work to help ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters and household
chemicals -– contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.
Federal law bars any person from selling products subject to a publicly-announced voluntary recall by a manufacturer or a mandatory recall ordered by the
To report a dangerous product or a product-related injury go online to www.SaferProducts.gov or call CPSC's Hotline at (800) 638-2772 or teletypewriter at
(301) 595-7054 for the hearing impaired. Consumers can obtain news release and recall information at www.cpsc.gov, on Twitter @OnSafety or by subscribing
to CPSC's free e-mail newsletters.