FOR IMMEDIATE RELEASE April 20, 2004 Release # 04-123 |
Kids II Recall Hotline: (877) 325-7056 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: (301) 504-7908
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CPSC, Kids II Inc. Announce Recall of Children’s Mirror Books
WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the manufacturer named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.
Name of product: Vinyl Mirror Books
Units: 225,000
Distributor: Kids II Inc., of Alpharetta, Ga.
Hazard: The mirror in the books can crack or break, posing a laceration hazard to young children.
Incidents/Injuries: Kids II has received 26 reports of the mirror cracking or breaking, including four reports of cuts and one report of a pinched finger.
Description: The recalled picture books are brightly colored, made of flexible vinyl, and contain a plastic mirror on one of the inside pages. The recalled books come in four models: "Baby’s Fun Book," "Baby’s Photo Album," "Picture This Vinyl Book," and "Carter’s Imagination Picture Book." The name “Kids II” is printed on the back cover of each book, except for the “Imagination Picture Book" which has "Carter’s" printed on the front and back covers.
Sold at: Mass merchandise and juvenile specialty stores nationwide from December 2001 through March 2004 for between $4 and $8.
Manufactured in: China.
Remedy: Parents should take the product away from small children immediately and detach and mail the mirror page of the product to Kids II at 1015 Windward Ridge Parkway, Alpharetta, GA 30005 for a refund.
Consumer Contact: Call Kids II toll-free at (877) 325-7056 between 7:30 a.m. and 4:30 p.m. ET Monday through Friday, or log on to www.kidsii.com

The U.S. Consumer Product Safety Commission (CPSC) is still interested in receiving incident or injury reports that are either directly related to this product recall or involve a different hazard with the same product. Please tell us about your experience with the product on SaferProducts.gov
CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency's jurisdiction. Deaths, injuries and property damage from consumer product incidents cost the nation more than $900 billion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical or mechanical hazard. CPSC's work to ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters and household chemicals - contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 30 years.
Federal law bars any person from selling products subject to a publicly-announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.
To report a dangerous product or a product-related injury go online to www.SaferProducts.gov or call CPSC's Hotline at (800) 638-2772 or teletypewriter at (301) 595-7054 for the hearing impaired. Consumers can obtain news release and recall information at www.cpsc.gov, on Twitter @OnSafety or by subscribing to CPSC's free e-mail newsletters.